Dave Beauvais

Professional geek, avid cyclist, and nature lover

International marketing done well

Optimising for the 0.33% is a really fascinating examination of the attention to detail that Apple brings to their international marketing. It highlights the differences between the United States and Australian marketing for the new iPhone and iOS 8. The subtle differences that make the product feel "right" to customers in the non-US market are really pretty impressive; it goes way deeper than "color" vs. "colour".

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